How do you plan SEO and GEO together?

SEO strengthens discoverability, while GEO helps content appear in generative answers in the right context. Both depend on clear information architecture, well-defined entities and verifiable details.
Give each page a clear answer to one main question. Separate services, process, expertise and evidence with semantic headings. Use Organization, Service, Article, FAQ and Breadcrumb structured data on the appropriate pages.
Update content regularly, show author and date information, and link to relevant pages. This builds a reliable knowledge network for people and machines alike.